GTM Launch Services for Early Stage B2B Startups
We partner with B2B startups to launch their GTM functions from scratch—from sales and marketing to customer success. We become an extension of your founding team, providing the strategic guidance and hands-on execution needed to establish your GTM motion and set your company on a path to sustained growth.
Who We Work With
We specialize in partnering with idea-stage, seed, or Series A startups that are in the critical phase of building their GTM functions from the ground up. Our clients often don’t yet have an internal GTM team, which is where we step in as an extension of the founding team. We also collaborate with incubators, accelerators, and early-stage.
VC funds looking to support their portfolio companies through the early stages of GTM development. This is a phase where we can work closely with founders, offering hands-on support to build and scale a GTM strategy that sets them up for long-term success.
Additionally, we work with research and development teams and innovation teams at larger companies who are launching new products or services and need help bringing them to market effectively.
Our Approach: Build, Execute, Transition
We help early-stage startups go from Zero to One by building a strong foundation and then handing off to the first in-house team. Here’s how we do it:
Phase 1: Build
We work closely with you to define your ideal customer profile (ICP), messaging, and positioning. This is where we help with customer discovery to ensure your product-market fit.
What we do:
- Customer discovery and feedback loops
- Early product marketing messaging and copy development
- Positioning strategy
Phase 2: Execute
We jump in as an integral part of your team to start building demand, creating awareness, and driving the pipeline. This includes setting up essential tools to support your growth.
What we do:
- Setup of HubSpot, Salesforce, ZoomInfo, and BuiltWith
- Sales enablement and content creation for early-stage sales teams
- Early pipeline development and demand generation
- Go-to-market execution across sales, marketing, and customer success
Phase 3: Transition
 Once the foundation is laid, we prepare your company to scale by transitioning the GTM functions to the first in-house team. We help recruit, onboard, and integrate your new hires to continue the momentum.
What we do:
- Hiring and onboarding support for first in-house GTM roles
- Smooth transition of GTM operations to internal teams
Why Choose GTM Media?
- Hands-on Expertise: We don’t just advise—we become a part of your team, executing with you every step of the way.
- Startup-Focused: We understand the challenges and urgency of early-stage growth. We’re here to ensure you get to market faster, smarter, and with the right foundation.
- End-to-End GTM: From customer discovery to scaling your first in-house team, we handle the full GTM lifecycle.
Let’s Get Started
At GTM Media, we’re not just building GTM functions—we’re helping you launch your startup’s journey from Zero to One. Ready to build your GTM team and scale faster? Reach out, and let’s talk about how we can work together.